Corporate Office Branding Agency Pune, Hyderabad India

Corporate office branding, with a specially created India-centric approach, communicating the multinational’s commitment to pets and India.

Mars Petcare India

Deliverables
Environment Branding Strategy | Space Design Theme | Graphics, Illustrations, Murals and Installations Design | Project Planning and Management

Brief background
Mars Petcare is a company with over 80 years of experience making pet food. The company is the global leader in pet nutrition, selling its products in over 60 countries.

For their Corporate Office in Telangana, Mars wanted Space Branding that would communicate its passion for shaping ‘a better world for pets’ by developing and manufacturing great quality, nutritious products for pets. They wanted to create a vibrant and welcoming environment for workers and visitors alike.

Approach
Interics proposed a communication theme for their office branding: ‘Serving India’s pets. Celebrating India.’ We proposed this India-centric approach to reflect Mars Petcare’s commitment to pets in every corner of India, and to present Mars Petcare as a multinational that respects and appreciates India.

Visually, we planned to ‘celebrate’ India’s rich diversity – to convey Mars Petcare’s drive to reach and serve customers across the country. Empowering this drive would be Mars Petcare’s core values, standards and principles which would be woven into the narrative journey.

Solution areas
We carefully crafted a journey for the audience, detailing zones and touch points with specific content for each. Efficient project management that included material selection, print quality, vendor management, continuous supervision and on-site execution, Interics delivered a flawless project.

For the corporate office, we continued the visual elements we had used for Mars Petcare’s factory branding, to maintain continuity and synergy. The joyful fluid strokes, bright colours from the Mars colour palette and animal graphics prevailed. We used graphics and installations to represent the rich heritage of India – the Taj Mahal, Konark sun temple wheel, Arjuna’s archery test, etc.

Doors, walls, pillars and glass partitions were brightened with vibrant graphics and a mix of corporate and creative messaging, emphasising Mars Petcare’s strengths and commitment to pets. The pet room branding added elements of playfulness and fun, creating the feel of a children’s day care centre.

The telephone booths were branded and creatively named after different Indian words for greeting such as namaskar, aadaab, pranaam, etc.A creative employee appreciation wall was designed and installed.